Career Marketing Letters: Essential Resume Partners

If cover letters are so critical to the success of a career campaign, why do so many candidates write bland, boring, generic, formulaic letters?

Perhaps they don't realize how carefully these letters are read by the majority of HR and hiring managers. Maybe they are at a loss as to how to make their letters interesting and relevant. Quite possibly they give their cover letters only a fraction of the time and energy they expend on their resumes.

The key to a great cover letter.

While cover letters follow a fairly standard format, they can and should powerfully and meaningfully relate your strengths and qualifications to the employer's specific needs.

Emphasizing "you" (the employer, the employer's needs and concerns) more than "I," "me," "mine" is the key to a cover letter that leaves the reader positively eager to learn more about you and what you can do for him or her.

How we can help.

When writing cover letters for our clients, our goal is to create a letter that appears highly focused and targeted (addressing the needs and concerns of a specific opportunity) while giving you a versatile tool that can be tailored for numerous additional opportunities without extensive rewriting.

You can then adapt the cover letter to create individualized letters – or, if you prefer, call on us for ongoing cover letter writing / revision throughout your search.

What about follow-up letters?

Following up an interview with a focused letter is a courteous and smart strategy that can tip a job search in your favor. In addition to thanking those who spent time with you, use your follow-up letter to recapitulate your qualifications and your enthusiasm for the position. You may also wish to bring out a facet of your background that did not come up during the interview, or even address head-on a perceived obstacle.

At Best Impression, we are experts at capturing the essence of the interview (through a post-interview briefing with you) and effectively promoting your candidacy with well-written, targeted follow-up letters.

How much does it cost?

The writing fee for the initial cover or follow-up letter is $175; additional variations (based on initial letter) are $50-$120 each.

If we do not write your resume, the initial letter-writing fee is $240 (reflecting additional time needed to become familiar with your strengths and background).

Best Impression Career Services, Inc.
Phone: 781-944-2471
Toll-Free: 888-792-0030 (US only)
Fax: 877-791-7127
LK@YourBestImpression.com